March 26, 2023


General Blog

A Guide to Protect Your Ads from Fraudulent Activity

Online advertising is a booming industry, but it’s also one that’s rife with fraudulent activity. In order to protect your ads from being affected by this, it’s important to be aware of the different types of fraud and how to protect yourself from them.

What Is Ad Fraud?

Ad fraud is a term used to describe a variety of scams that occur in the digital advertising industry. These scams can include anything from fake clicks and impressions to malware and bots. By artificially inflating the numbers for ad campaigns, ad fraudsters can make it look as though a campaign is more successful than it actually is. This can lead to wasted money and resources for businesses, as well as decreased visibility for legitimate ads.

How Can You Protect Your Ads from Fraudulent Activity?

There are a few things you can do to protect your ads from fraudulent activity.

  • One is to use ad verification services like AdSense Verification or Double Verify. These services help to ensure that your ads are being shown to real people, and not bots or other types of fraud.
  • Another thing you can do is use tracking pixels in your ads. This will help you to see where your ads are being clicked and how many conversions they are generating. This can help you to identify any fraudulent activity and take corrective action.
  • Finally, make sure you have a strong anti-fraud policy in place. This will help you to quickly identify and deal with any fraudulent activity that does occur.

Common Signs of Ad Fraud

Ad fraud is a serious problem that can cost businesses a lot of money. There are a number of common signs that you may be experiencing ad fraud, including:

  1. Increased traffic but no increase in sales or conversions.
  2. A sudden drop in traffic or conversions.
  3. Traffic that seems to be coming from fake or automated accounts.
  4. Unexplained increases in costs or expenses.
  5. Seeing the same ads repeatedly, even though you haven’t visited the same websites.

Some Tips for Avoiding Ad Fraud

There are a few key things that you can do to help protect yourself from ad fraud:

  1. Only work with reputable ad networks and publishers.
  2. Keep the click fraud toolsystem up to date.
  3. Monitor your traffic and analytics reports closely.
  4. Use ad verification tools.
  5. Educate yourself on the latest ad fraud threats.

What Should You Do If You Suspect Your Ads Are Being Targeted by Fraudsters?

If you suspect that your ads are being targeted by fraudsters, there are a few steps you can take to protect your ad campaigns:

  1. Use campaign filters to restrict who can see your ads.
  2. Use ad scheduling to restrict when your ads are shown.
  3. Use placement exclusions to prevent your ads from being shown on specific websites or apps.
  4. Use manual bid adjustments to increase your bids for certain demographics or locations, and decrease your bids for others.


Thanks to the various ad fraud protection that are available, it’s possible to keep your ads safe from fraudulent activity. By being aware of the different types of fraud and taking the appropriate precautions, you can ensure that your advertising campaigns are successful and profitable.